Last Thursday I attended the launch of a new magazine concept for men, called EX. The work of UTS fashion student Jessica Kirkby, EX aims to make the magazine process a shared experience, involving the reader in an interactive exhibition event. Exploring modern day masculinity and gender stereotypes, guests were invited to style and shoot the magazines cover (!) and guys could get their photo taken with "a hot babe," just to show they weren't gay. It was all good fun and is certainly an interesting concept. Watch this space!
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